Are audiobooks responsible for a return to an “oral tradition,” due to the “unbridled power of the spoken word” and our evolving culture of multi-tasking? Or, as a narrator, am I simply paying more attention to the industry than before? I think the numbers speak volumes. The audiobook boom is a thing.
“…Despite the forces fostering the audio-storytelling boom, Susan Shipley of Dorchester, who often listens while she knits, sees the rise more as a return than a digital-age innovation.
‘Storytelling was originally an oral tradition,’ Shipley said. ‘When the scribes came along, I imagine the bards thought that was really new.’
D’Acierno of Penguin Random House Audio said she thinks the boom is pretty easy to explain. She believes that there is something natural in the attraction.
‘All of us love to hear stories,’ she said. ‘This is a way to get in touch with that again.’
Source: Interest in audiobooks rockets, along with other digital storytelling – The Boston Globe
“Even if you’re doing a work of nonfiction, talking about, say, the history of immigration at the turn of the 20th century, you still have to know how to best communicate the through-line of the author’s intent or the character’s thought.”
Source: William & Mary – Giving voice: Elizabeth Wiley finds niche in audiobooks
via Global Audiobook Trends and Statistics for 2016
A thorough and detailed December, 2015 article by Michael Kozlowski on Goodereader.com shares the continuing and dynamic growth and expansion of the Audiobook industry into 2016 and beyond. New players in the industry, new platforms, expanding technologies, new markets and distribution models, greater competition, impressive statistics, increasing demand for narrators, and in particular, (deep breath) reviewers. “There simply are not a lot of review websites that specialize in letting you know what new ones are worth listening to and what classics have been done by really good narrators. The average customer only knows what the front-page of Audible says is good or their local library. There needs to be significant investment in helping people discover great new content and blacklist titles.” Growth and opportunity for reviewers and bloggers, not to mention the increasing demand for great narration. Grab a cup and have some encouragement along with it.